This can be very painful and hurts when playing, searched around and found this " Golfers tape" it is brilliant!
Unlike normal tape this is flexible and cushions at the same time, its sticks to itself and stays in place!
I will have a stock of this for £4.99 per roll
No more sore hands!
Update I have just found that Nail protection tape (used in nail saloons does the same job! You can get 10 rolls for under £5 (Link)